Sales Promotion Handbook (8th Edition)
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The field of sales promotion has undergone a sea change since we came out with our first handbook 50 years ago and we’ve kept up with the times. 37 chapters divided under 5 parts — Planning, Techniques, Strategies, and Issues — and you’ll be ready to chalk out sales promotion campaigns for any product in any industry. And each of these chapters has been written by the best in the industry so you can rest assured that you are in good hands.
Sales Promotion Handbook (8th Edition) – e-book: $60.95. 37 chapter book will take you through all the stages of product promotion – strategy, planning and innovative marketing techniques