Retail Selling Ain't Brain Surgery, It's Twice As Hard

James E. Dion
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Product Description

A complete guide to selling in a retail store. Written in a easy to understand format with do it yourslef exercises for sales associates to practice their skills. Used by many retail stores as a training guide for their sales assoicates. A complete test is available free of charge to test compentency of sales associates.

About the Author

Jim Dion is founder and president of Dionco Inc., Chicago. Jim is an internationally known consultant, keynote speaker, trainer and author and one of North America's leading experts on retail technology, retail selling and service, marketing, retail merchandising and operations, teamwork and leadership, future technology and consumer trends, customized training design and development.Jim started his retail career in 1964 in a men’s wear store in Chicago. He was appointed Store Manager in 1971. From 1972 to 1974 he was night Manager of the Sheraton Chicago Hotel in downtown Chicago. From 1975 to 1981 he was employed by Sears Canada where he started in Retail Management in Richmond Hill, Ontario and moved to the Toronto Catalogue Center in an operating position. He was promoted to Buyer, Jeanswear and was responsible for buying and marketing for 68 retail and 958 catalogue stores across Canada. In 1981 he left Sears to become National Sales Training Manager for Levi Strauss Canada. During his time with Levi Strauss he developed one of the most advanced Sales Training Programs in the industry, in addition to introducing a Just-in-Time inventory system to Levi Strauss factories.


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