Explain your team’s goals, so your tech personnel can help you accomplish them
You hear about new technologies every day, whether it’s Twitter, RSS feeds, or wikis. But not everyone on your team is tech savvy enough to truly harness the power of these new Web-based approaches.
Better: While your team members aren’t up to date on what’s new and how best to use it, your tech department probably is, says new media strategist Dennis McDonald. “You must[…]