Customers First

Are Your Words Really Reassuring Customers?

Dartnell's Customers First

Here are some right–and wrong–ways of getting your message across.

If you’ve noticed that customers don’t seem to trust your promise to investigate a problem for them, you’ll want to please them with immediate action. But customers will tolerate delivery problems only when they are certain that you are taking real action to resolve the error.

When customers seem to distrust you, the problem may be the way you’re communicating.

Best bet:¬†Avoid vague language, and instead use[…]


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