Customer service reps are well positioned to help guide product innovations–so speak up in the next brainstorming session!
What kind of innovator is your company? A “Conference Roomer”? An “Expert Asker”? Or something else entirely? According to Dan Adams, the most effective (and richest) companies directly engage the customer in their innovation efforts.
“Too many companies fail to factor the customer into their innovation efforts,” says Adams, the author of New Product Blueprinting: The Handbook for B2B Organic[…]