Customers First

Move Beyond Being ‘Nice’

Dartnell's Customers First

3 steps help you deliver what customers need–not just what they want.

Consider this: A seventh-grade teacher once told his class that he didn’t understand what “being nice” meant. He asked the students to give him directions on how to be nice or to describe what nice looks like. Not a single student gave it a try.

Yet service professionals and their companies are constantly trying to be nice, whether they’re dealing with the sales team, a[…]


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