Customers First

Match Your Customer’s Level Of Expertise

Dartnell's Customers First

Pick up cues from your customer’s language to ascertain whether he is versed in insider terminology–or not.

When you discuss or explain technical products or services, you run the risk of using terminology that is beyond the average customer’s level of understanding or insulting the more knowledgeable customer by “dumbing down” your explanation. You can avoid these mistakes by first getting a sense of the customer’s level of expertise. Then, you can adjust your responses[…]


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