Customers First

Tips To Lure In The Customers You Crave

Dartnell's Customers First

Focus on keeping your existing customers happy before marketing to a new audience.

Goal: Your one overarching aim with your marketing should be to get the number and type of customers that you want, says Graeme Roberts, MBA, principal of iWrite marketing in Pittsford, N.Y.

Here are the tips he suggests to keep your present customers happy and to win new customers.

Established customers: Before you bother with external marketing, make sure your established customers feel well cared for:

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