Mend fences with your lost customers by regularly following up with them.
On average, companies lose 20 to 40 percent of their customers each year. This number is steadily increasing as businesses and customers alike begin tightening their wallets.
Good news: You can save roughly half of your lost clients simply by asking them how you can better meet their needs, says Jill Griffin, author of Customer Loyalty: How To Earn It, How To Keep It. She suggests[…]