Customers First

Use Your Press Releases To Snap Up New Customers

Dartnell's Customers First

The trick is knowing how to format a good release, when to send it, and what information to include.

Press releases may seem like a dying art, but they can be your best tool for attracting attention.

Reality: Many editors and writers rely on press releases to know what businesses are doing, as well as to save on time spent searching for information about a company’s newest initiatives, explains Meryl K. Evans, a publicity and client-management expert.



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