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This four-page newsletter is devoted to improving basic sales skills and reinforcing every type of sales training program. Every two weeks, your reps discover real-life, easy-to-implement, "sell better" ideas from sales experts, along with up-to-date feature articles, case studies and a "sales dilemma". Sales Leader provides the continual training your reps need to refine their sales skills and build confidence. They'll learn how to: size up competitors and sell innovation, build customer loyalty by solving problems, sell to "Generation X" buyers and much more. Call toll-free 1-800-477-4030 for discounted pricing on larger quantities. (Newsletter. 12 issues/year.)

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Sales Leader

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The Sales Manager's Idea a Day Guide
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